Enquiries arrive on the phone, at the front desk, on Facebook and through a website form. Many are lost because they live in different places and nobody owns the next step.
One queue
Put every enquiry in one list, whatever the channel. Record name, phone, course of interest and source.
A next step with a date
Every enquiry should have a next follow-up date. "Call Thursday" beats "will call later".
Short notes
After each call, write one line: what they asked, what they worried about. The next person can pick it up without asking again.
Know your sources
If most admissions come from Facebook and few from posters, you know where to spend. This is the simplest marketing analytics there is.
Make admission frictionless
When a lead says yes, convert the enquiry into an enrolment without re-typing: same details, choose batch, take first payment, issue receipt.
Close the loop
Mark lost enquiries with a reason (fee, timing, location). A month of reasons teaches you more than a survey.
A shareable enquiry form with a QR code lets people enquire from your Facebook page or a printed poster straight into the queue. See enquiry and lead software. Mantralyte includes this on every plan: start free.
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Admissions, fees, attendance and accounts in one app. Free plan, and a month of everything free.
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